You can use Markdown to stylize the text on your YouCanBookMe booking page and email notifications. However, calendar programs tend to strip away the translated formatting, so it won't work for the calendar event. As an alternative, you can use specific shorthand codes to make sure any links you include in the calendar event description show up just right.
The cancel and reschedule links that are automatically included by default in your calendar events are already formatted correctly. However, some calendars, such as Apple Calendar, don't accept this formatting. If you or your clients use Apple Calendar, you can opt to use plain text formatting for these default links.
You can find this option on the Account Overview page. Select the box to force plain text in your calendar event descriptions.
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